ADVERTISING STANDARDS SAYS CHECK FACEBOOK DAILY 26.11.12
ASB Magazine: Brands will still be held responsible for comments by the public on their Facebook pages after the Australian Association of National Advertisers resisted pressure to change its definition of advertising. The AANA issued new guidance on what it considers best practice for brands in the digital space. It tells brands they should monitor their Facebook pages at least once a day – and more often just after posting content. It also says that brand owners whose communities comment at weekends and public holidays should “monitor periodically during these periods also”.
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QUIKSILVER FOUNDATION RAISES FUNDS FOR KIDS 20.11.12
ASB Magazine: The second annual Awaken the Spirit World Champions Ball presented by the Quiksilver Foundation was held in Torquay, Australia recently and delivered an enjoyable evening for all along with funds to enable 500 underprivileged children to participate in the national VEGEMITE SurfGroms program this coming summer. World Champion surfers Stephanie Gilmore, Tom Carroll, Mark Richards and Martin Potter join an all star cast of celebrities to give these children an opportunity to awaken their spirit through experiencing the fun of surfing for the first time.
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BILLABONG (USA) BOSS SEEKS BUYOUT OF BILLABONG 19.11.12
ASB Magazine: Major news today as Billabong (Int.) announced its long serving US President and Board Member, Paul Naude is seeking time out to explore options to buy the parent company. Naude narrowly scraped home to renew his position at last month’s AGM. Earlier Billabong CEO Derek O’Neill exited the company, then Chairmen Ted Kunkel stepped down from the company as Billabong’s share price plunged as a result of a deteriorating market and ill timed acquisition strategy. Some say Naude was lucky to escape the wrath of shareholders and investors as Billabong wiped out almost $3b off its market high. Today’s news comes as Billabong attempts to focus its attention on CEO Launa Inman’s Transformation Strategy, asking shareholders for four more years to turn the company around. However, sources in the company say that there was discontent within Billabong about the findings from its recent market research investigation and the path forward under Inman’s much lauded Transformation Strategy. Here’s the official announcement…
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QUIKSILVER LAUNCHES CAMPING COLLECTION 05.11.12
ASB Magazine: Quiksilver announced today its expansion into the outdoor market with a new range of apparel and camping equipment designed to awaken the spirit of adventure that lives in everyone. The launch of the new products will be rolled-out in two stages, with Quiksilver’s Outdoor Range and global line, The Quiksilver Watermans Collection becoming available to consumers before Christmas.
In 2013, an extended line of sleeping bags, camping chairs, dome tents, beach tends and other related camping accessories will also be launched to market.
Staying true to the brand’s traditional style and surfing roots, the Quiksilver outdoor Range has been designed with three consumers in mind: surfers, youth and festival patrons.
“We researched and identified a huge opportunity in the outdoor market,” said Quiksilver Australiasia General Manager, Garry Wall. “Camping is still a very traditional category much like the snow was 25 years ago and we want to inject an attitude to match today’s consumers.”
With over 2.3 million surfers in Australia and thousands of young Australians preparing for summer music festivals; Quiksilver hopes that bringing authentic surf art, attitude and culture to camping will be a point of difference for the youth market brand.
“We wanted to bring our SNA and innovation to the outdoors, much like we did with boardshorts when the company was founded in the late 60’s,” said Wall.
The Quiksilver Camping Range is designed for those who love to live their life ‘out there’ and is being distributed exclusively through quiksilver.com and outdoor/camping retailer, BCF.
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SURF RETAILERS FEDERATION SUMMIT 05.11.12
ASB Magazine: Surf retailers and industry executives turned out enforce at the second Surf Retailers Federation Industry Summit held at the Novotel St Kilda, Melbourne. “We were pumped with what we had planned for the day and our intent was to blow the doors off the last summit which I’m stoked to say we achieved” enthused Anthony Wilson, founding President of the Surf Retailers Federation. “to have over 100 at our second summit is fantastic and a credit to our industry!”
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ABSOLUTE DISTRIBUTORS OPEN UK & EUROPEAN OFFICES 02.11.12
Absolute Distributors, the parent company to both Penny and Z-Flex Skateboards, is set to open their new facility in Southampton. The new office will serve as a European headquarters that will service their business to business matters for both the United Kingdom and European regions alike.
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