ADVERTISING STANDARDS SAYS CHECK FACEBOOK DAILY 26.11.12
ASB Magazine: Brands will still be held responsible for comments by the public on their Facebook pages after the Australian Association of National Advertisers resisted pressure to change its definition of advertising. The AANA issued new guidance on what it considers best practice for brands in the digital space. It tells brands they should monitor their Facebook pages at least once a day – and more often just after posting content. It also says that brand owners whose communities comment at weekends and public holidays should “monitor periodically during these periods also”.