CULT BRINGS IN THE BIG GUNS 08.04.05
Cult Industries recently turned up the heat with its Summer 2005 range release. The company recalled its luxury motor sailer ‘Amnesia’ from its enviable home near some of Indo’s spinning lefthanders and anchored the 110- foot vessel off the Gold Coast. Cult owner, Doug Spong, flew some of the company’s retail partners from the southern states in for a private preview of its 2005 collection. When not on assignment on the Gold Coast, General Manager, Steve Barrett says, “ We do the same thing. We fly our partners into say, Bali, and bring them out to the Amnesia. If they surf, they can go for a surf, come back, have some breakfast and we’ll talk and (later) have some lunch. That afternoon we might get our models to show them our new line of clothing, talk some more and then have a beautiful meal cooked by our on-board chef, a couple of drinks and then go to bed.” The Amnesia has an arsenal of 20 surfboards, two jet skis, two runabouts and full game fishing equipment.