CREATURES FOUNDER MOVES TO AMBASSADOR ROLE 19.08.15
ASB MAGAZINE: The Leisure Collective International announced that Founder John Malloy is transitioning to an Ambassador and Innovation role within the company. CEO and Director Nathan Omodei is excited about the next chapter in the proud history of the company that began from modest beginnings in Yallingup, Western Australia. “More than a quarter of a century ago, John pioneered our first leash because nothing could withstand the power of the West Oz surf. In this new role, John has the space and freedom to continue to work on product innovation, which is his passion. It is essentially how he started the business, combining function and creativity, resulting in quality premium accessories,” said Omodei. John Malloy recognised the team in his new chapter with the company. “It really has been a wonderful journey. Our brand’s successes are a direct result of every person who has ever worked with us - we simply would not be where we are today without the passion, dedication and belief of all our staff,” said Malloy. “I’m looking forward to assisting in the evolution of our brands, growing them, improving them. I am also going to enjoy spending some time outside of the business, surfing, fishing and travelling.” “In addition to Australia, we’ve recently entered and expanded Otis Eyewear into the USA and within 12 months are in over 115 stores across the country, and are also in New Zealand and Japan,” said Omodei. After more than two decades with The Leisure Collective, Shane Partington steps into a director role; and Stephen Gerard has accepted a directorship after two years with the business. “As a new director, Shane brings a wealth of operational experience to his strategic role within the company. It is great having a solid balance of operational understanding and strategic knowledge for how we move forward,” added Omodei. “While we have some new leadership in the business, we remain an Australian private company. Our head office is still located in Dunsborough, just down the road from where it all began. Our recent expansion includes distribution offices in Queensland, France and California.” According to Partington, strong brands must keep reinventing themselves. “We may be growing globally but we’re still that small Western Australian business, grounded in creating awesome products that surfers need. That is at the heart of everything we create and do,” said Partington.