SHANNAN NORTH TO GLOBAL BILLABONG BRAND PRESIDENT 23.02.14
ASB Magazine: Billabong announced a raft of new initiatives amid their turn around strategy at the brands half-year results. Amongst the key staff movements, Shannan North has been appointed Global Billabong Brand President. Commenting on the appointment CEO Neil Fiske said the move reflects Billabongs belief in the importance of the brand’s Australian heritage, credibility and authenticity within the core surf and action sports market. “I'm delighted to announce that after an intensive search process that Shannon North will step into the role of global Billabong brand president. Shannon is a surfer and has the creed with the core of the market. He knows the brand inside and out, has a vision for its future and will be a champion of its authenticity and its Australian heritage. Equally important, he's a strong leader with a track record of success. Shannon started his career with Billabong back in 1993 working in retail marketing, sales and merchandising. Appointed general manager Asia Pacific in 2004, Shannon has since grown our revenue in the region from AUD190 million to over AUD450 million. Throughout his career, Shannon has worked closely with Gordon Merchant in growing the brand and there are few more knowledge or passionate about it,” said Fiske.