From the 11 April the doors will open on Hype Surf Co. (formerly Beachlife Surf Centre), which has been trading in the Lennox – Ballina region for around 10 years. New owners Dean and Sally Stephen had been looking into buying the surf shop for a couple of years and formed a partnership with another person to enable the deal to go through. Dean has grown up in the local area and has been surfing since the age of nine and saw the former Beachlife stores as a good business opportunity. Initially the stores will be re-badged Hype Surf Co with a full fit out of the three stores to follow.