Hurley Australasia GM Simon Haskell has been promoted to SVP of Global Business Development overseeing the brand’s global licensees and overall category strategy going forward. Haskell joins the senior leadership team after 5 years with the company and says the move to the USA demonstrates Hurley’s focus and commitment to being a fully integrated and globally minded company.” I am truly excited about the opportunity to be part of the future of the Hurley brand and further supporting the efforts of the Australasian team,” said Haskell. In line with Haskell’s appointment Richard Thomas has been promoted to General Manager of greater Australasia. Four regional directors have also been formalized with Jevon Leroux in South Africa and Rizal Tanjung in Indonesia joining Toby Sams in Australia and New Zealand as regional Business Directors. Sams brings over nine years of retail, market and management experience to the role, most recently he held the position of General Manager for General Pants Groups surf division. Sams will be capably joined by Matt Cattle, director of sales, as the leaders of the business in Australia and New Zealand. Jason Haynes steps up as Hurley’s Brand Director for greater Australasia, and Tim Cochran is now the Director of Product. Michael Lee will continue as the Director of Operations for greater Australasia, with an increased focus across the territories.