Billabong opened their latest concept store on the weekend at the Discovery Shopping Mall, Bali in partnership with local retail management company, PT Greenbowl Indonesia. Its the latest of a succession of retail stores opened by Billabong South East Asia in recent months. "We are very excited to cooperate with PT Greenbowl Indonesia for the opening of Billabong concept store in Discovery Shopping Mall," stated Robert Khuana, Director of PT Billabong Indonesia. "We are confident that this will bring positive economic stimulation in Indonesian market."

The 170m2 store is located next to the entrance escalator and impossible to miss. Billabong Indonesia Sales and Marketing Manager, Tim Hawken commented. "Billabong is stoked with how this store has turned out. It's inspiring, fresh and interesting, everything our brand stands for."

"It's an honour to open a concept store with Billabong," said Frans, owner of PT Greenbowl Indonesia. "Billabong is one of the biggest and best surf brands out there and we are lucky to have this great opportunity." The grand opening party was attended by the who’s who of the Indonesian surf industry. See Faces In The Lineup for more pictures.